Yeah, that was my thought too. It's been fairly conclusively proved that threats to health and appeals from authority figures all have pretty much zero impact. Somehow I doubt "drugs are lame" is really going to have any effect either. Maybe if they legalize pot so it's less thrilling those sorts of campaigns may have some impact, but even then I doubt it.

The reason I don't do drugs is that I really hate loss of self control, and I've seen too many friends be total morons when drunk and/or high. I'd rather laugh at them than join them.