I read an article recently that claimed that these "soft-sell" anti-drug ads are more effective than the over-the-top "brain on drugs" variety. Teens don't believe it, or don't care, when adults tell them that drugs will ruin their lives. But suggest that drugs might make them look stupid, and they'll pay attention.

Which is why this ad makes no sense at all. I'm 45 and haven't smoked pot in decades, but even I might go to a concert with music I wasn't all that crazy about if a bunch of my friends cared enough to talk me into it. Heck, I went to a jazz guitar concert a year or two ago just because my husband asked me to go.