Ahhhhh, now this is a throwback to my Bordersverse daze: the Penny CDs.

The Borders Books and Music private label Penny CDs (I suspect that Barnes and Nobles has something similar) are a clever marketing ploy to get people to spend more money in the store's music department. To give Borders a credit here, in general, the Music/DVD/Multimedia department tends to have a very, very, very deep selection of genres and artists (it's usually better than the neighboring Barnes and Nobles when comparing local stores head-to-head...sorry B&B fans), and these Penny CDs are just one way to capitalize on the inventory.

( The Art of the Borders Penny CD )



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